Email marketing is a powerful digital marketing tool that allows businesses to connect directly with customers through personalized and targeted email campaigns. By sending tailored content, promotions, and updates, businesses can nurture leads, increase brand awareness, and drive sales. Email marketing offers measurable results and high ROI, making it essential for building long-term relationships with customers. With segmentation, automation, and analytics, businesses can optimize email marketing efforts to reach the right audience at the right time, maximizing engagement and conversions.